I usually don't pay attention to commercials. This is mostly due to the invention of TiVO, but partly because of my untreated attention deficit disorder. People used to bring up "famous" commercials to me at work and I would have no idea what they were talking about. Although there was the one time where I pitched a "Brown and Bubbly" spoof that featured Carlos on the toilet, but that was a Super Bowl commercial and just too good to pass up (we didn't do it, so I guess my bosses COULD pass it up).
There is a commercial that is currently running that makes me giggle everytime I see it or even think about it. It's a Burger King ad. The premise of the commercial is that the building of a burger is like the building of a skyscraper, and they have a construction site where tiny men build the thing using a crane and wearing hard hats, etc. Of course to achieve this effect, the men running the construction are digitally miniaturized so it looks like they are much smaller than the burgers.
Okay, now here's where it gets funny: The actors playing these men are all midgets!
Do you understand how insane this is?! Why are they midgets? Are they expecting us to believe that midgets are actually smaller than burgers? Is that what they're implying? I don't know why this is so hilarious to me, but it is. What was that pitch meeting like?
AD GUY #1
So we'll have these guys building one of our burgers, they'll operate a crane and bring the giant patty over...
AD GUY #2
Wait. How are we gonna have guys doing this, should we have giant patties?"
AD GUY #1
No. Too expensive.
AD GUY #2
I got it! We'll use midgets! Midgets are smaller than burgers!
They must have been so bummed when they got to the set and realized that midgets aren't actually 2 inches tall. Seriously though, why are they midgets? You're using a computer to digitally make the actors smaller, you don't need small actors! And it's not that I'm discriminating against midgets, cause some of them could've been midgets. It's just that since all of them are, then Burger King must be saying that midgets are smaller than hamburgers.
I'm not a heightist at all, and I know that the word "midget" is a sore spot for some of them. But I'm friends with a midget, and we feel that midget needs to go the way of the "N" word. "What's up, my midget?"
No, if anyone is a heightist, it's Burger King. If only because they think that midgets need a crane to build a hamburger.