I happen to have a brilliant idea for a new business, and would like to pitch it to "Shark Tank". But since I can't get on that show, I'm just going to pitch it here. And I'm going to pitch it the way Don Draper would:
Picture a business man. Not a CEO, he's midlevel, but working his way up. He sits in a cubicle, or maybe he just got his first office. It's the end of another long day, he heads home to his wife and their young baby, who hasn't yet been able to sleep through the night. He fights the nightly traffic, and it suddenly dawns on him that he didn't get to use the bathroom today. Maybe it was the stress of the work day, or maybe it's the fact that he has to share a single bathroom with the entire floor.
That's when he sees it:
In a shopping center, in between a Jamba Juice and The Massage Place, it's your friendly neighborhood "Take a Load Off".
Take a Load Off isn't just a place to go to the bathroom, it's an oasis. In ancient Greece, an oasis was a place of peace, safety, or happiness in the midst of trouble or difficulty. And here it's the perfect place to stop, in between the non-stop pressure of work and home, and relax in a place of peace, safety, and yes, toilets.
Our business man goes in, swipes his VIP membership card - he's royalty here. He goes in, and is greeted by a fresh, clean environment with a friendly attendant and his choice of any newspaper and magazine in circulation. That's right, an oasis that keeps you informed and entertained.
But that's not all.
He steps into a large stall - think handicapped times 2 - with no shared stalled doors. There's a plasma TV and free wifi. A high tech toilet greets him by automatically opening the top lid. The seat is heated, and there are no paper covers needed here - every stall is cleaned immediately after a single use. He sits down, reads, watches TV, checks his email, and...takes a load off.
Now, I'm offering you $500 thousand dollars for a 10% stake in my company...